Marketing Empire Video SEO Case Study

Video Veggie was tasked to rank a promotional video for Marketing Empire.

Deren Stevens (the boss) creates thousands of corporate videos for UK businesses looking to grow their online presence.

Marketing Empire is the best commercial video production company online and their company wanted some promotional videos to rank for their brand.

In this video SEO case study we will run you through several promo videos we looked to optimise and vital information to help you in October 2024.

Contents

Outline of the Job

The task submitted to Video Veggie was to try and rank this video for the term “More Quality Leads for Your Cleaning Company”.

From the screenshot below it was a new video and currently not ranking in the top 50 results for any keywords.

As you can see from the screenshot above the video had zero likes, zero comments, no views and yet to be seen for any keywords in the search engines.

The Initial Problems

Every video uploaded needs the foundations of optimisation to give it the best chances to rank number in Youtube search or in Google SERPs.

Check out our ultimate guide to video SEO to understand the fundamentals of ranking videos higher.

After analysis and research on the video we found the following:

✅ Title Tag was good as had the keywords used
❌ Youtube Description could have more use of keywords you want the video to rank for
❌ Need to add the core keywords in Youtube Tags
✅ Video Transcript includes core keywords
✅ Attractive Thumbnail to attract clicks
❌ Lacks channel authority (lots of videos but SEO needed to channel)
❌ No High Retention Views
❌ No Likes
❌ No Comments
❌ Lacking backlinks to videos and channel
❌ No Social Media Shares
❌ No Embeds to the video

What Work Was Needed Prior to Video Veggie Services?

The majority of the problems listed above will be optimised by our Video Veggie package.

But prior to works starting we needed the following to be done.

Video Description

The youtube video description was optimised more for “Video Spokesperson” and “Web Presenter”.

We needed the content to be tweaked to mention the core keywords we were looking to rank the video for which was:

Cleaning Business Start Up
Cleaning Company Marketing
Cleaning Company Business Plan
Cleaning Company Sales
Cleaning Company Tips
Buy Cleaning Leads
Cleaning Lead Generation
Cleaning Promo Video Production
Cleaning Video Spokesperson

Video Tags

The youtube video tags were optimised more for “Video Spokesperson” and “Web Presenter”.

We needed the Youtube Tags to be tweaked to mention the core keywords we were looking to rank the video for which was:

Cleaning Business Start Up
Cleaning Company Marketing
Cleaning Company Business Plan
Cleaning Company Sales
Cleaning Company Tips
Buy Cleaning Leads
Cleaning Lead Generation
Cleaning Promo Video Production
Cleaning Video Spokesperson

The Video Optimisation Process

The package we looked to carry out on this video was the lowest pricing plan on offer – The Garlic Package at $295.

The Garlic Pricing Plan included the following services to be carried out:

100 Social Shares
Engagement – High Retention Views
Engagement – Likes
Engagement – Comments
x50 Embeds
Click-Through Rate techniques (search and click)

The Video Ranking Results

The video ranking results are a great way to highlight real-life examples you can physically search and analyse current ranking positions.

Let’s dive in and run through everything you need to know surrounding the results.

Results After 24 Hours

After we ran the initial campaign for 24 hours the ranking results were as follows:

Cleaning Business Start Up = #24 from not being in the top 100 results within 24 hours it had jumped to position 24
Cleaning Company Marketing = #13 from not being in the top 100 results within 24 hours it had jumped to position 13
Cleaning Company Business Plan = #11 from not being in the top 100 results within 24 hours it had jumped to position 11
Cleaning Company Sales = still not being shown in the top 100 results (the channel lacks “sales” topical authority at present)
Cleaning Company Tips = still not being shown in the top 100 results (the channel lacks “tips” topical authority at present)
Buy Cleaning Leads = #16 from not being in the top 100 results within 24 hours it had jumped to position 16
Cleaning Lead Generation = still not being shown in the top 100 results (the channel lacks “lead generation” topical authority at present)
Cleaning Promo Video Production = #2 from not being in the top 100 results within 24 hours it had jumped to position 2
Cleaning Video Spokesperson = #17 from not being in the top 100 results within 24 hours it had jumped to position 17

Results After 1 Week

After we ran the initial campaign for one week the ranking results were as follows:

Cleaning Business Start Up = #3 finished ranking which is amazing as jumped from #24 to position number 3 in the results
Cleaning Company Marketing = #3 finished ranking which is amazing as jumped from #13 to position number 3 in the results
Cleaning Company Business Plan = #3 finished ranking which is amazing as jumped from #11 to position number 3 in the results
Cleaning Company Sales = #2 finished ranking which really surprised me and think this keyword might drop in rankings (I explain why below)
Cleaning Company Tips = still not being shown in the top 100 results (the channel lacks “tips” topical authority at present)
Buy Cleaning Leads = #3 finished ranking which is amazing as jumped from #16 to position number 3 in the results
Cleaning Lead Generation = #14 finished ranking which really surprised me and think this keyword might drop in rankings (I explain why below)
Cleaning Promo Video Production = #1 finished ranking which is amazing as jumped from #2 to position number one in the results
Cleaning Video Spokesperson = #1 finished ranking which is amazing as jumped from #17 to position number one in the results

Important Feedback on the Results

As you can see from the ranking results the video has performed some amazing jumps in the SERPs.

With huge jumps from not being in the top 100 for keywords to making it to position one is incredible.

But let’s discuss a few keywords which did not reach number one and let us give some constructive criticism on this:

Cleaning Business Start Up = Although business startups will want to know “how to grow their leads” then the intent of someone searching startup is more to do with tips to help them on everything which includes vehicle to buy, machinery to use, prices to charge, marketing strategies to accounting. The term is quite broad and for this reason, the video in time might drop a few positions for this keyword in the search results
Cleaning Company Sales = We was very surprised to see this focus keyphrase jump to position number two. The intent of “sales” is to learn sale techniques to win future work and although leads is a part of this growth we felt the search intent might not support our video enough. In time with future engagement this video might drop as might not meet the exact intent of the query so if this was the core focus we would recommend an additional booster package order or to create a dedicated video specifically focusing on sales and this as an exact match title tag
Cleaning Company Tips = Videos ranking with “tips” are offering tips on what machinery to use, what chemicals to use and how-to videos on cleaning specific areas. To rank for this term number one you need a clear focus video to match the intent and have this as the exact match title tag to get it to number one in Youtube Search
Cleaning Video Spokesperson = The jump from position 17 to position one is amazing. We were very happy to see this jump to #1 as the video matches this corpus very well and the competition was high so its nice to beat out the existing videos which were actually better optimised with this keyphrase as an exact match in other videos

The pricing plan used was the minimum Garlic Package so there is no hiding the fact that if we had carried out a higher package like Carrot, Pepper or Chilli the results would have been even greater.

The client could decide to place a second booster service and this would again bolster the results for some keywords (if it matches the search intent).

Cleaning Promotional Video

The promotional video we optimised that is now ranking well in Youtube search is:

DFY Video Ranking Service

If you check the Marketing Empire results and want a similar service to rank your branded videos then get in touch today.

Check out the packages Video Veggie has to offer and get started to boost your videos to drive more exposure online.

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Summary

Our Video Veggie case study here shows how we have ranked Marketing Empire brand in Youtube, Google Search and Google Videos.

Our Video Veggie case studies can show you what someone else did in regards to ranking their promotional videos.

Check out our case studies below:

Marketing Empire Contact Details

If you want to get in touch with Marketing Empire to get promotional videos created you can find them here:

Marketing Empire Services

Here is a list of the services Marketing Empire carry out:

British website spokesperson service
Web promo video presenter
Video production services UK
Corporate video creation
Promotional video voiceover
Online and Offline Marketing Strategies

The team at Marketing Empire will work with you to develop a comprehensive and results-driven marketing campaign suited to your budget.